As the Indian retail story gets even bigger, garment makers are designing strategies to firmly position themselves on to the ground.Koutons Retail India is one such company set to hit the primary market to fund expansion plans, an initiative that its management says will take the company to the next level.
Koutons plans to raise Rs 130 -146 crore to finance its new manufacturing facility at Gurgaon. Besides, it plans to roll out 140 new outlets across India. Koutons plans to enter the women-wear and kids-wear category under new brands besides marking its presence in premium men-wear clothing. A move the company says will help strengthen its margins. But with cut throat competition and big time capital requirement, it will be a challenge to be able to find its feet in this industry that is growing at a frenzied pace.
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